Nuvei Corporation the Canadian fintech company, and the Mercedes-AMG PETRONAS Formula One Team announced a multi-year sponsorship agreement that commenced ahead of the 2023 F1 season.

“We’re thrilled to welcome Nuvei as a long-term partner in time for the start of the 2023 Formula One™ season,” said Toto Wolff, Team Principal and CEO of the Mercedes-AMG PETRONAS Formula One Team. “Nuvei has a reputation as a leader in its field with a global footprint. It’s dedication to performance excellence through innovation aligns with our values, so we’re looking forward to a successful period working closely together as we share the Nuvei brand with our global audience and find more similarities between our approaches to success.”

Nuvei Chair and CEO Philip Fayer commented on the announcement: “Being a people-first, technology-led business ourselves we identify strongly with the ethos of the team, which is just one of the reasons that we are incredibly excited to be joining the Mercedes-AMG PETRONAS Formula One Team family.”

“As a leading global payments company with a heritage of delivering the most agile and transformative payments technology in the market we know what it takes to sustain being at the cutting edge of innovation. So we’re proud to be associated with one of the most pioneering teams in the history of motorsport,” Fayer added.

During the 2021 and 2022 season PayRetailers reached a deal with the South American Football Confederation that saw PayRetailers become the official sponsor of CONMEBOL Sudamericana for the 2021 and 2022 seasons.

They joined other prestigious global brands such as Amstel, Betfair, Bridgestone, EA SPORTS, MG Motor and Qatar Airways to accompany CONMEBOL with its club competitions and promote the progress and development of South American football.

In the words of the CEO and Founder, Juan Pablo Jutgla: “Becoming the Official Sponsor of this competition is a dream come true that reflects our major commitment to Latin America. Our brand will now be able to connect with a lot of people who also love football as much as we do.”

The global payment solutions provider began working with Wolves in August 2021, and following a successful first season of partnership, AstroPay committed to a longer term partnership.

The new partnership sees AstroPay branding feature on the front of all Wolves shirts next season, including the men’s and women’s first-teams, and under-23s, as well as the full range of replica kits across all ages.

Furthermore, the innovative new deal will also see AstroPay support and feature on the playing shirts of the club’s European esports teams. Esports is a key area of growth for both AstroPay and the club, and this alignment was an important factor for both parties when agreeing this unique deal.

Mikael Lijtenstein, AstroPay CEO, said: “We have built a great relationship with the club over the year and are pleased to be very much part of the Wolves family, one of the most successful clubs in domestic English history with 13 major trophy wins.

“They are a perfect fit for AstroPay and the partnership further solidifies our growth strategy, particularly in terms of increasing our visibility in wider European market. We look forward to continuing to work together, hopefully for many seasons to come.”

Astropay went on to become official partner of Premier League team Tottenham Hotspur.

West Ham United announced a multi-year extension to their partnership with Jeton, which will see the brand continue as its Official e-Wallet Partner.  

Having first partnered with the Club in 2020, Jeton utilises the partnership to drive awareness of their trusted e-Wallet, which is used by both merchants and consumers in more than 100 countries globally. Jeton’s e-wallet allows its user to hold multiple currencies securely which provides the framework for fast and easy transactions.

Jeton are pioneers in their industry and recently won the Online Payment Service Provider of the Year award at Sigma Eurasia in March 2023, an awards ceremony that recognises industry leading companies in the gaming and technology sector. 

The partnership will see their branding continue to appear across the Club’s LED pitch-side perimeter advertising system and enjoy a variety of digital and matchday rights.

Nathan Thompson, Chief Commercial Officer at West Ham United, commented: “We are pleased to have agreed a multi-year extension with Jeton. Since we forged a relationship with them in 2020 the partnership has grown considerably, and I look forward to working together to impact change as their commitment to innovation across the digital landscape gains pace.”

Jeton Wallet’s Company Director, Mr Saaly Temirkanov said: “We’re pleased to have extended our partnership with West Ham United. Demand for our products internationally is increasing rapidly and this Partnership has really supported our growth.”