The winners of the Forex Sports Awards 2024 are announced below together with remarks from the Judges.
Each winner will receive the exquisite crystal glass Forex Sports Awards trophy.

For maintaining a continuous presence in football sponsorship for many years across multiple geographic markets. Etoro have been at the forefront of sponsorship innovation and a significant contributor to sports rights holders.

For being the first online broker to sponsor a major domestic league (LaLiga in MENA region) and not an individual club , giving INGOT Brokers visibility around matches of FC Barcelona, Real Madrid and Atletico de Madrid, plus significant other intellectual property rights.

A sponsor of McLaren Formula 1 Team for over five years to-date , FxPro have been a mainstay of Formula 1 sponsorship, gradually increasing their partnership rights with the team to now being one of the major partners. FxPro have consistently activated the partnership to maximise return on investment.

This award goes to Pepperstone for their time as a major partner of ATP tennis. This partnership in tennis created a significant point of difference to their peers giving the company massive standout in a crowded market. The partnership was thoughtfully activated with offline media as well as the unique sponsorship of the ATP Rankings.

IG negotiated a regional partnership with the NFL in the UK market and specifically the NFL London Games. This created a standout regional sponsorship but the added benefit of global exposure.

For the partnership with Pep Guardiola. FX trading has a strong focus on coaching and education so it creates a unique alignment. Sponsoring the coach of Manchester City FC gives an indirect link to the team at the same time that enhances the benefit of the partnership. The partnership has been well activated including high profile outdoor media in key markets like Dubai.

The award is given to TMGM for sponsoring the “Speed Serve” display at the Australian Tennis Open which was very innovative in that FX trading is about technology and speed. A truly relevant and memorable sponsorship.

The strapline used by Pepperstone – “ Advantage Trader” – was simple yet hugely effective, symbolizing the connection to Pepperstone’s sponsorship of professional tennis and to online trading.

Nuvei have won this award for their bold move to sponsor the high profile Mercedes- AMG Petronas Formula 1 Team. As a cutting-edge brand at the edge of innovation the partnership is considered to be a perfect match of two world leading brands.

For producing the cutting-edge commercial spot “Fly Me to the Moon” that appeared in the Superbowl makes this a clear winner, and the first broker to ever advertise in such a huge sporting occasion.

The partnership between Plus500 and Atletico de Madrid was one of the first major football shirt sponsorships by an online broker. It was also the longest spanning at over seven years. The Global Head of Partnerships at Atletico Madrid described it as “One of the most successful football sponsorships in Europe”.

This award is given to Exness for a truly memorable partnership with the biggest star in world football. The CEO of Exness summed up the partnership perfectly saying that “Cristiano Ronaldo is what can only be called a living football legend, with an astounding track record as a football player and a celebrated reputation for breaking records. In our own field, Exness has very much followed the same course of development with establishing firsts and creating new industry standards.

This award is given to etoro as the brand that has consistently invested at high levels in different markets and in different sports to create premium visibility. Etoro has constantly innovated and evolved its sponsorships in order to maximise their reach and return on investment.