Newcastle United FC

VT Markets win this award for the global multi-year partnership with Newcastle United F.C.
The club is not only a leading club in the Premier League, it also has significant fan base in key geo territories for VT Markets such as MENA where they recently secured a CAT5 license in Dubai. The partnership has also been activated via powerful marketing campaigns to cement their visibility at global level.

Argentine Football Association

This is Evest’s first major sports sponsorship and was selected due to the prominence of the Argentine Football Association on the world stage in World Cup year 2026. The partnership gives Evest significant marketing assets including rights to use the images of leading players such as Lionel Messi in marketing campaigns.

Prima Pramac Yamaha MotoGP

ACCM took the bold decision to create standout from the crowd by sponsoring a leading MotoGP team. The sport derives significant exposure in key markets for ACCM with 22 races during the season and attracting over 500 million viewers. The assets include prominent branding on the bikes and riders as well as other marketing rights during the season.

Dubai Basketball

Equiti have created standout from other broker sponsorships with this powerful partnership in the region with Dubai Basketball. Dubai Basketball competes in the premier European competition, the Euroleague, as well as the regional ABA League (Adriatic Basketball Association). For the 2025/26 season, their home games are played at the 15,000-seat Coca-Cola Arena in Dubai.

Etihad Arena

CFI win the award for its partnership with Etihad Arena in Abu Dhabi to become its Official Online Trading Partner. This agreement involves significant branding, a dedicated fan activation space, and a premium hospitality suite at the venue, aimed at engaging attendees through immersive experiences, including VIP access and meet-and-greet opportunities, as part of its strategy to connect with a wider audience in the region.

Maria Sharapova / Lewis Hamilton

CFI have once again demonstrated bold and creative leadership in partnering with two iconic sports personalities. The award is for the partnerships with both tennis legend Maria Sharapova and Formula1 star Lewis Hamilton. The campaigns have been activated globally and ensure that CFI name is associated with performance and success at the highest levels.

Accelerate Your Trading

ACCM win the award for the best strapline that personifies its partnership in MotoGP,the connection between online trading and speed is perfectly summed up in this powerful strapline.

“Together, Into Tomorrow”

VT Markets have once again shown they are at the forefront of creativity with this stunning commercial campaign linked to their successful partnership with Newcastle United F.C. The campaign, “Together, Into Tomorrow,” focuses on shared values between trading and football, specifically speed, precision, and strategy. It represents a “next chapter” for the company, highlighting a commitment to innovation, growth, and expanding its global footprint over the coming years

CFI win the 2026 Judges Award for Excellence for consistently creating innovative sports partnerships , especially in the MENA region. With a range of partnerships that include high profile brand ambassadors, sponsorship of teams, events and venues, CFI clearly deserve this award that honours excellence in sports sponsorship at the highest level of achievement.