CFI proudly returns to the octagon spotlight with the sponsorship of UFC 321: ASPINALL VS GANE, in collaboration with the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi).

As part of Abu Dhabi Showdown Week, this event brings together elite athleticism and electrifying energy, echoing our shared values of performance, innovation, and impact on the global stage.

OANDA Japan, the local Japanese brand of the global trading giant, has signed a sports sponsorship deal with the rugby team Tokyo Suntory Sungoliath.
•The OANDA Securities logo will also be displayed on the collar of the official match jerseys worn by the team’s players in Japan Rugby League One 2025–26, which is scheduled to begin in December 2025.

“Through this partnership, we aim to enhance the value of the brand further, strongly support Tokyo Suntory Sungoliath in realising their vision of being a ‘strong, beloved team,’ and bring vitality to society through the power of sports,” OANDA Japan’s announcement today (Tuesday) noted.

Although baseball is Japan’s most popular sport, with 19.5 per cent nationwide followers, followed by football at 11.2 per cent, the popularity of rugby in the country is also growing. Rugby’s visibility in Japan surged after the country hosted the Rugby World Cup (RWC) 2019.

STARTRADER, a globally regulated multi-asset broker, has announced a renewed and expanded partnership with the UAE Men’s National Cricket Team ahead of the ICC Men’s T20 World Cup 2026, which begins on February 7, 2026. As part of the agreement, STARTRADER will serve as an official sponsor, with its branding featured prominently on the team’s official jerseys throughout the tournament.

The sponsorship builds on STARTRADER’s earlier support of the UAE team during the DP World Asia Cup and marks a strategic step forward in the broker’s global brand development, particularly across the Middle East and Asia-Pacific regions where cricket commands deep cultural and commercial influence.

For STARTRADER, the ICC 2026 sponsorship is about more than logo placement. It reflects a broader strategy of aligning the brand with institutions that embody discipline, preparation, and long-term performance—qualities that resonate strongly with both professional sport and financial markets.

Peter Karsten, CEO of STARTRADER, framed the partnership as a continuation of a long-term commitment rather than a one-off marketing exercise:

“We have sponsored the UAE National Cricket Team during the DP World Asia Cup, but this time we are going bigger. Cricket has a way of reminding us what commitment, trust, and growth can achieve. Continuing this partnership reflects our belief in long-term support for communities and in the human spirit driving both the game and the markets.”

This philosophy aligns closely with STARTRADER’s current positioning, following its recent brand refresh built around the tagline “Built on Trust. Driven by Growth.”

OneRoyal, a leading global multi-asset broker, is proud to announce its appointment as the Title Sponsor of the Bangladesh Cricket Club in Oman (BCCO) for the 2025–2026 cricket season. This exciting partnership underscores OneRoyal’s commitment to community empowerment and deepening its presence across the Indian Subcontinent (ISC) region.

“This sponsorship goes beyond visibility,” said Syed Tanvir Ahmmed, Regional Head of Business Development – SEA at OneRoyal. “It aligns with our mission to invest in vibrant, growing communities while increasing our presence in key markets like Oman and the broader ISC region.”

This initiative follows OneRoyal’s broader regional growth strategy, marked by expanded operations in the Middle East and a focus on localized partnerships that drive meaningful impact. Through its support of BCCO, OneRoyal further positions itself as a broker that values both performance and purpose, aligning its global standards with local relevance.

CFI has entered into a partnership with Etihad Arena, becoming its Official Online Trading Partner. Etihad Arena is the largest indoor entertainment venue located in Abu Dhabi. It is located on Yas Island, developed and owned by Miral, and operated by Ethara. The venue hosts concerts, sporting events, and cultural programs.

“Etihad Arena has become a regional hub for entertainment, sports, and culture, and we are thrilled to join forces with a venue that shares our passion for high performance and innovation,” Ziad Melhem, CEO of CFI Financial Group, commented.

Under the new deal, CFI will operate a fan activation space during select events. The company will also have access to a premium hospitality suite. It plans to offer activities such as VIP access and meet-and-greet opportunities.

STARTRADER has been recently building strategic partnerships and the latest announced is the official partnership with the Road to Dubai Champions Series.

According to the management of the company, this partnership is a symbol of the shared values found both in the arena and in the market.

Strength, Speed and Stamina are the key qualities that the team highlights when drawing parallel between the two worlds.

Fighters enter the cage armed with preparation, focus and resilience. Similarly, traders enter the market with discipline and strategy. Fighters need to respond fast to gain the upper hand, while traders must react thoughtfully to market changes. Just as fighters endure round after round, traders endure volatility.

Whether in the arena or in the market, fighters and traders need to develop the same skill set:

“Fighters and traders share one spirit: the will to rise, the will to win,” said Mr. Peter Karsten, CEO of STARTRADER. “Our partnership with the PFL celebrates that spirit and reinforces our mission to support traders with the same discipline and endurance that champions bring to the cage.”

CFI, the region’s leading online trading provider, is proud to announce its official partnership with the Egyptian Basketball Federation (EBF), marking a significant milestone in the company’s regional sports sponsorship strategy. The collaboration reinforces CFI’s commitment to supporting local sports while driving meaningful community engagement through national pride and athletic excellence.

“We are thrilled to partner with the Egyptian Basketball Federation (EBF) in a way that reflects our commitment to empowering individuals, nurturing ambition, and strengthening community ties,” said Ziad Melhem, CEO of CFI Financial Group.

“Egypt is a pivotal market for us, rich with potential and talent. Through this partnership, we aim to support the country’s vibrant sports scene while also reaffirming our dedication to providing Egyptians with direct, trusted access to local trading and investing opportunities.”

“We’re proud to welcome CFI as an official partner of the Egyptian Basketball Federation,” said Amr Moselhy, Chairman of EBF. “Their support will help us elevate the profile of Egyptian basketball, both locally and on the international stage, while opening new doors for fan engagement and brand collaboration.”

Excited to continue our journey as the Official Online Trading Partner of the NBA Abu Dhabi Games 2025 presented by ADQ!

Through our collaboration with DCT AbuDhabi, we’re proud to help bring world-class basketball to Abu Dhabi from October 2 to 4 at Etihad Arena. This year’s games will showcase thrilling matchups, unforgettable fan experiences, and the global energy of the NBA.

Fans can also visit us in the NBA District to try CFI Blitz, our interactive basketball activation where you can put your skills to the test in a fun and high-energy game.

For us at CFI, this partnership goes beyond sports. It is about supporting events that reflect excellence, innovation, and cultural connection. Abu Dhabi continues to be a hub where the world comes together, and we’re honored to play a role in celebrating it

CFI Financial Group, a leading global provider of online trading services, is thrilled to announce it“Our sponsorship of MI Cape Town as the Official Online Trading Partner represents a significant step in CFI’s strategic growth journey,” said Hisham Mansour, Co-Founder and Managing Director at CFI. “Following the launch of our South African operations, this collaboration not only strengthens our presence but also aligns us with the excellence and star power of a global cricket brand. MI Cape Town’s popularity extends beyond South Africa, offering valuable visibility to fans both locally and globally.”

“Our sponsorship of MI Cape Town as the Official Online Trading Partner represents a significant step in CFI’s strategic growth journey,” said Hisham Mansour, Co-Founder and Managing Director at CFI. “Following the launch of our South African operations, this collaboration not only strengthens our presence but also aligns us with the excellence and star power of a global cricket brand. MI Cape Town’s popularity extends beyond South Africa, offering valuable visibility to fans both locally and globally.”