The Argentine Football Association (AFA) announced a strategic partnership with Evest.com, which becomes the Official Online Trading Partner of the Argentina National Football Teams across the Middle East and Africa.

This collaboration brings together two leading brands that operate at the highest level of global performance. As reigning World Champions, Argentina represents excellence, discipline, and success under pressure—values that closely align with the precision, strategy, and confidence required in online trading.

In both elite football and financial markets, results are driven by preparation, insight, and the ability to make decisive moves at the right moment. This shared mindset creates a natural synergy between AFA and Evest.com, uniting the passion of world-class sport with the innovation of digital trading.

As Official Online Trading Partner, Evest.com will activate the partnership through exclusive digital campaigns, fan engagement initiatives, and branded content, connecting millions of football supporters with the spirit, ambition, and winning mentality of the Argentina National Teams as they prepare to defend their title on the biggest stage in world football in 2026.
The partnership symbolizes a powerful alliance between tradition and innovation: one of the most iconic and successful football institutions in history joining forces with a fast-growing global trading brand. Together, AFA and Evest.com aim to create long-term value while strengthening their international presence and engagement with fans worldwide.

In this Occassion Ali Hasan CEO of Evest said:
“Becoming the Official Online Trading Partner of the Argentine Football Association is a defining moment for Evest.com. World champions are built on strategy, discipline, and confidence exactly the same principles that drive successful trading. This partnership represents the coming together of two leading brands, united by performance, ambition, and global vision.”
Leandro Petersen Chief Commercial & Marketing Officer at AFA, Commented on this strategic Partnership: “At AFA, we continue to expand our global partnerships with brands that share our values and international outlook. We are pleased to welcome Evest.com as our Official Online Trading Partner in MENA. This agreement reflects a strong synergy between elite football and innovative digital industries, and reinforces the global prestige of the Argentina National Teams.”

RCD Espanyol de Barcelona has entered into a regional partnership with DBG Markets, under which the global multi-asset brokerage becomes the club’s Official Online Trading Broker in Asia. The agreement supports RCD Espanyol’s ongoing international growth strategy and strengthens its commercial presence across key Asian markets.

The collaboration brings together international football and online trading through a series of branding, digital, and fan-engagement initiatives linked to the club’s official assets in the region. The partnership is designed to enhance brand visibility and local engagement across Asia, combining sports marketing with digital-first trading solutions.

Established in 2007, DBG Markets is a multi-asset online brokerage with headquarters in Melbourne and offices across the Asia-Pacific region, Europe, the Middle East, South America, and Africa. The company provides access to global financial markets including forex, precious metals, indices, shares, and commodities, supported by advanced trading technology and multilingual client services. Through its global presence and continued brand development, DBG Markets aims to strengthen connections with international audiences and expand its footprint across key growth markets.

This partnership reflects the increasing alignment between global trading brands and international football platforms, as both organisations continue to build long-term brand recognition and engagement across Asia.

Millionaires announced a strategic alliance with Taurex, a global broker specializing in CFD trading, which will begin operating in 2026. The agreement unites one of the clubs with the longest tradition of Colombian football with a company in the financial sector that seeks to expand its presence in Latin America. The collaboration will focus on digital initiatives, educational content and experiences for fans, with the aim of bringing the capital market ecosystem closer to new audiences.

Taurex operates in six international markets and offers access to instruments such as currencies, indices, commodities and cryptocurrencies. The company bases its proposal on technological platforms and training programs for traders. With this agreement, the brand fully enters Colombian professional football, a sector that in 2025 moved more than $320 billion in sports sponsorships, according to industry reports.

From Millonarios it was explained that the alliance will not only have commercial visibility, but a component of digital innovation. The club seeks to diversify income beyond box office and television rights.

The announcement comes at a time of growing interest in trading in the region. Studies of financial platforms show that Colombia is among the three countries in Latin America with the largest opening of retail investment accounts. That context was key for Taurex to choose the Colombian market as the axis of its expansion strategy.

The joint plan contemplates the creation of educational material on financial markets, activations in matches and exclusive experiences for club supporters.As explained by Nick Cooke, CEO of Taurex, the alliance will connect beginner and advanced traders with an investment ecosystem closer to the football public.

For his part, Carlos Enrique García, commercial director of Millonarios, indicated that the agreement seeks to unite two worlds that are increasingly related: sport and digital finance. The club hopes to develop campaigns that combine sports performance data with basic investment concepts, a format that teams in Brazil and Mexico have already tested.

Leading Dubai based online trading firm Equiti Group has announced that it is renewing its partnership with UAE Pro League football club Al Wahda FC for the 2025/2026 season, proudly placing the Equiti logo back on their official kits for another year.

Equiti Group first sponsored Al Wahda FC last year, as part of an increased marketing push in the MENA region, alongside a commitment to supporting local talent.

“Al Wahda Football Club has been at the heart of Abu Dhabi’s community for decades, bringing people together through their love for the sport,” said Mohammed AlAhmad Ketmawi, Equiti Group Co-founder and Chief Managing Director. “We are honoured to partner with a club that shares our commitment to excellence. This partnership will allow us to connect with fans in a meaningful way, support local events, and share triumphs that extend beyond the game.”

Moneta Markets is now the official online trading sponsor of our club in the Asia-Pacific (APAC) region. With a long track record of empowering traders in over 100 countries—establishing itself as a global leader in online trading—it is known for its institutional-grade technology, ultra-tight spreads, and outstanding customer service. As part of this collaboration, a number of exclusive and unforgettable experiences will also be offered to fans.

“We are excited to partner with Atlético de Madrid, one of Europe’s most iconic and competitive clubs,” said David Bily, Founder and CEO of Moneta Markets. “This collaboration reflects more than just a shared commitment to leading, it’s about effort, strategy, and ensuring we deliver the best possible performance for our clients. Together, we aim to combine the energy of world-class football with the precision and potential of trading, creating powerful new experiences for our clients and Atlético’s global fanbase.”

Óscar Mayo, Atlético de Madrid’s Chief Revenue and Operating Officer, added: “We’re proud to welcome Moneta Markets to the Atlético de Madrid family. Their global mindset, innovative approach and pursuit of excellence reflect the values that define us both on and off the pitch. This partnership marks a significant step in how we connect with our fans and explore new frontiers such as online trading.”

PU Prime, a leading global online trading platform, proudly continues its partnership with the Argentine Football Association (AFA) as an Official Regional Sponsor. This collaboration reflects PU Prime’s dedication to excellence and innovation, aligning with one of football’s most prestigious institutions.

Leandro Petersen, AFA’s Commercial and Marketing Director, emphasized the significance of this agreement, adding, “This regional sponsorship with PU Prime represents a new step in the global expansion of the AFA brand. We are delighted that PU Prime has chosen the World Champions as its brand image during this exciting period ahead. We enthusiastically welcome PU Prime and are confident it will be a success.”

Daniel Bruce, Managing Director of PU Prime, echoed this sentiment, stating, “We are proud to partner with such an iconic institution. Just as AFA has become a dominant force in world football, PU Prime is on the same journey to establish itself as one of the most successful brands in its sector, constantly challenging and innovating. The collaboration with the AFA demonstrates our commitment of being and working with the best. Just as the highest performing players unite to play on the world stage, PU Prime seeks to unite and execute with the worlds best.”

TMGM × Chelsea Three Years Strong — Reaching New Heights Together!

We are proud to announce that TMGM has officially entered its third year of partnership with Premier League giant Chelsea Football Club!

Since the beginning of our collaboration in 2023, the TMGM x Chelsea FC partnership has been built on precision, performance, and a winning mindset.

Whether in the fast-moving global trading markets or on the fiercely competitive football pitch, precision execution, professional judgment, and decisive action remain the keys to victory. As we step into the 2025–2026 season — the third year of our partnership — we continue to stand by the same philosophy:

At TMGM, every trade demands courage and confidence. On the pitch, every play requires skill and heart.

Different arenas — same winning mentality. Ride with the bulls. Face against the bears. Trade like a lion.

Here’s to another season of ambition, passion, and chasing greatness together.

Stronger than ever.

eToro, the global trading and investment platform, has announced a series of new partnerships in France, becoming the Official Trading Partner of four prominent men’s Ligue 1 clubs starting from the 2025/26 season. The multi-year agreements cover AS Monaco, LOSC Lille, Olympique de Marseille, and Olympique Lyonnais, significantly strengthening eToro’s footprint in European football and reinforcing its brand visibility in one of its key markets.

“At eToro, we’ve built a global investing community where users connect to share, learn and grow together – much like how football brings people together around a shared passion,” said Valerie Kalifa, Director of Marketing for France at eToro. “Teaming up with Ligue 1 most prestigious clubs – Monaco, Lille, Marseille and Lyon – will help us enhance the sense of community and engagement central to both football and investing, offering French football fans more opportunities for financial education and growth.”

Under the partnerships, eToro will benefit from strong matchday visibility, including branding on pitch-side LED boards and media backdrops. The platform will also feature across the clubs’ digital channels and collaborate on season-long activations such as educational initiatives and matchday events. As part of the agreement, eToro’s logo will appear on the sleeve of LOSC Lille’s jerseys.

The two-year agreement, signed until June 2027, will have a global reach, excluding Italy and Europe. The partnership will see Juventus and XTrade work together to provide unforgettable experiences and exclusive opportunities for clients and fans around the world.

“We are happy to announce this new partnership with XTrade, a leader in online trading,” said Francesco Calvo, Juventus Managing Director Revenue & Institutional Relations. “It is a collaboration between two companies that share a strong drive for innovation and focus on the end consumer. We believe that this agreement will bring mutual benefits and help strengthen our position in the global market.”

“Partnering with Juventus is a significant statement of intent for Xtrade,” said XTrade Ceo Mark Leigh. “We recognise strong synergies between our brands, a shared commitment to excellence, continuous innovation, and sustainable growth. This partnership transcends a traditional collaboration; it embodies shared values and a dedication to connecting with a global audience driven by ambition and tangible results.”