Equiti, a globally recognised fintech brand headquartered in Dubai, has partnered with Dubai’s first-ever home sports franchise, Dubai Basketball, with the group serving as the team’s Founding Partner and Official Digital Wealth Partner for the next three seasons.

As part of the partnership, Equiti will feature prominently on official jerseys and courtside at the Coca-Cola Arena, the home of Dubai Basketball, for all home games, while engaging with fans across the team’s digital platforms.

The excitement continued as onlookers went head-to-head in the fast-paced ‘30-Second Basket Challenge,’ competing for limited edition prizes awarded to the top scorers.

“Innovation spikes when ambition meets discipline, and both Equiti and Dubai Basketball prove that the limits of performance can be reinvented,” said Iskandar Najjar, Equiti Group CEO & Co-founder. “This partnership goes beyond the court – it reflects our shared commitment to showcasing Dubai’s talent on a global stage, challenging convention, creating opportunities and setting a blueprint for the next era of success.” “Together, we’re excited to empower athletes, fans, and clients to push boundaries, excel in performance, and create powerful, positive impact both on and off the court.”

Our partnership with Equiti expands the boundaries of what we thought we could bring to our fans – collaborating with such a successful home-grown brand, we really are bringing the world to Dubai. Together with Equiti, we want to create moments that capture the energy of Dubai, bringing basketball to the city and showing our fans that they are at the heart of everything we do,” added Nick Oakley, Co-Chief Executive Officer of Dubai Basketball.

Fnatic has announced a partnership with DLSM, which will see the latter become the UK-based esports organisation’s official trading partner. In addition, the partnership will see Fnatic and DLSM join forces to launch virtual trading competitions to introduce fans of the organisation to the world of trading.

“We’re thrilled to partner with DLSM, an industry leader pushing the boundaries of innovation in trading,” said Gina Macauley, Marketing Director at Fnatic.

“Just as our community thrives on strategy and precision in esports, DLSM equips traders with the tools and insights to the highest level. Together, we’re redefining what’s possible both in-game and beyond.”

Australia based Retail FX and CFDs broker TMGM has announced that it has inked an agreement to become an Official Partner of the Brooklyn Nets basketball club, for the upcoming 2025-26 season.

“We’re incredibly proud to partner with the Nets, an organization that shares our drive for performance, global ambition, and a forward-thinking culture,” said Nick Yang, Chief Commercial Officer at TMGM. “This partnership is not just about brand alignment but represents a shared vision to elevate our audiences’ experience on the trading floor or courtside. Through this collaboration, TMGM aims to connect with new communities, promote financial literacy to a broader audience, and create meaningful touchpoints that blend the energy of elite sports with the precision of world-class trading. Together with the Nets, we are building a partnership that is bold, engaging, and designed for real impact.” 

“As the Brooklyn Nets continue to grow a dynamic and diverse international fan base, we’re excited to partner with TMGM, a brand that shares our global vision,” said Catherine Carlson, Executive Vice President of Global Partnerships at BSE Global, parent company of the Brooklyn Nets and Barclays Center. “We’re especially looking forward to working together to create authentic, culturally relevant connections that go beyond traditional sponsorship models and reflect the inclusive spirit of our team.”

Building on its sponsorship of Premiership Men’s Rugby, with whom they have partnered with since 2023, this new partnership with PWR forms part of eToro’s wider ‘Loud Investing’ campaign, which aims to close the gender investment gap by making investing more open, inclusive, and accessible.
Stephanie Wilks-Wiffen, Director of Marketing at eToro: “At eToro, we believe investing should be for everyone – not just a select few. Through our Loud Investing campaign, we’re working to challenge long-standing myths, build financial confidence, and shine a light on the role of representation – both in sport and in finance.

“Sport brings people together and can change the conversation. By supporting both the men’s and women’s game – and making investing more visible and relatable – we hope to play a small but meaningful role in building a more inclusive future in both sport and finance.”

Genevieve Shore, Executive Chair of Premiership Women’s Rugby commented: “We are delighted to announce this partnership with eToro. Like us, eToro is committed to challenging the status quo and working towards a more equitable future for women and girls . Together, we’re going to make sure we move  the game – and the conversation – forward.”

Plus500, a global multi-asset fintech group, is a major multi-year official global partner of the Chicago Bulls, the iconic NBA professional basketball team and one of the most established sports franchises in the world.

David Zruia, Chief Executive Officer, commented: “We are very excited to become the official global partner of the Chicago Bulls, one of the most renowned and successful teams in basketball history. What makes this partnership so potentially valuable is that Plus500 and the Chicago Bulls share a consistent focus on innovation, a high-performance culture and a track record of success. With the recent launch of TradeSniper, this partnership will help Plus500 drive brand awareness in the US as we continue to diversify our global product offering and grow our presence in this significant and exciting market.”

Michael Reinsdorf, Bulls President commented: “We look forward to beginning our partnership with Plus500 this season. Like the Bulls, Plus500 takes an innovative approach to connecting with communities around the world, making this partnership a natural fit.”