This award is for the brand that has made the biggest overall impact in football sponsorship at global level.
THE NOMINEES ARE

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VT Markets is celebrating the success of its ongoing partnership with Newcastle United, and marking the start of the new football season with the release of its latest brand film called “Together, Into Tomorrow”.
Dandelyn Koh, Head of Global Marketing at VT Markets, expressed, “As we celebrate entering the second year of our partnership with Newcastle United, this new brand film perfectly encapsulates the core values that drive both our brands: speed, precision, and strategy.
At VT Markets, we focus on empowering our clients with resources and knowledge to make confident, well-informed decisions in the fast-moving world of trading – much like NUFC players do on the field. This milestone is just the beginning, and we look forward to what the future holds for this powerful partnership.”
As the partnership moves into its second year, VT Markets remains committed to empowering its clients with the tools, knowledge, and insights necessary for success in the dynamic world of trading.


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Liverpool FC and EC Markets entered a multi-year global partnership, which will see the leading forex, indices, equities and commodities broker become an official global partner of the Reds.
Ben Latty, chief commercial officer at LFC, said: “We want partners who share our passion, ambition and commitment to innovation, and are proud to welcome EC Markets to the LFC family.
“With hundreds of millions of fans worldwide, this partnership will generate global exposure for EC Markets, and we look forward to working together.”
Matthew Smith, CEO and chairman of EC Markets, said: “We are absolutely thrilled to partner with Liverpool FC, a club with a rich history and truly global reach. As we partner with the number one football club in the most prestigious league in the world, we see a reflection of our own ambitions at EC Markets.
“Just as Liverpool FC has earned its place at the top through relentless dedication and success, we too are committed to position EC Markets as a number one leader in the financial markets, known for our innovation, trust and dedication to empowering our clients. We look forward to a successful and mutually beneficial relationship.”


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Everton has extended and expanded its partnership with global trading and investment platform eToro – reaffirming the brand’s role as the Club’s ‘Official Trading Partner’ across both the Men’s and Women’s teams.
Mark Rollings, Chief Partnerships Officer at Everton, said: “We are proud to be extending our relationship with eToro – a progressive, globally recognised brand that shares our belief in the power of sport to create meaningful impact. This renewal is not just about continuing a successful commercial partnership; it’s a clear signal of our shared ambition and commitment to community, education and inclusion.”
“eToro’s focus on improving financial confidence and representation through its Loud Investing campaign complements our broader vision as a club – and we look forward to delivering impactful initiatives together that benefit our supporters, Men and Women’s players and the wider football community.”
Stephanie Wilks-Wiffen, Director of Marketing at eToro, said: “We’re excited to deepen our partnership with Everton this season, backing both the Men’s and Women’s squads as part of our commitment to inclusion. Through our Loud Investing campaign, eToro is busting myths, boosting confidence and proving that investing, like football, should be open to everyone, not just a privileged few. Together we hope to spark conversations that make both finance and sport more accessible.”


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Nottingham Forest announced global trading and investing platform eToro as its new Official Trading Partner for the 2025/26 season. The move builds on eToro’s existing relationships with Premier League clubs including Crystal Palace, Everton and West Ham United. It also reinforces the company’s Loud Investing campaign, a drive to make investing more visible and accessible. By engaging fans across men’s and women’s football, the initiative aims to highlight the importance of financial equality and inclusivity in investing.
Paul Bell, Nottingham Forest’s Chief Business Officer, said: “We’re excited to add eToro to our portfolio of valued partners. It’s a global brand with an important focus on being socially responsible, and it shares our passion of using football to create a meaningful difference to communities. We’re looking forward to collaborating on impactful campaigns throughout the upcoming season.”
Stephanie Wilks‑Wiffen, Director of Marketing at eToro, said: “Football shapes culture, sparks conversation and brings people together, which is exactly what we need to make investing feel open and relatable. By supporting both Nottingham Forest’s Men’s and Women’s teams, we’re doubling down on our commitment to close the gender gap, in both the finance and sports spaces.”


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iFOREX join other sponsors in backing the Eindhoven-based team as enter the new season as defending champions and face the challenge of competing in both domestic and European competitions.
Frans Janssen, PSV’s chief marketing officer, said the partnership would continue into the upcoming campaign. “It’s been a pleasure to continue our partnership with iFOREX in the 2025/26 season,” we look forward to creating more memorable moments together for our fans and partners around the world.”
iFOREX, which operates a contracts-for-difference trading platform for retail investors, has its branding featured on PSV’s training gear throughout the European campaign. Itai Sadeh, the CEO of the iForex Group.
“We couldn’t be happier to announce the second year of our partnership with PSV,” said Itai Sadeh, iFOREX’s chief executive. “Last year was a title victory like no other—the excitement was incomparable and in winning the title against the odds, PSV showed exactly the kind of characteristics that we embody at iFOREX—determination, hard work and the belief that success is earned.”


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AC Milan’s continued partnership with CFI Financial Group stands as a powerful testament to shared ambition, innovation, and global excellence. Building on a successful collaboration, this renewed sponsorship amplifies the synergy between one of football’s most storied clubs and a world-leading online trading provider. Together, they embody precision, performance, and passion — values that drive both the Rossoneri on the pitch and CFI’s clients in the financial markets. Through dynamic campaigns and engaging activations, the partnership has elevated fan experiences and brought cutting-edge financial education to a global audience.
The continuation of the partnership underscores AC Milan’s commitment to working with brands that champion forward-thinking and integrity. CFI’s continued investment signals confidence not just in the power of sport, but in AC Milan’s global influence as a cultural icon.


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FC Barcelona’s ongoing partnership with EBC Financial Group signals the next chapter in a relationship defined by trust, innovation, and a shared pursuit of excellence. As two global leaders in their respective fields, Barça and EBC continue to break new ground — blending the precision of finance with the creativity and flair of world-class football. This renewed alliance builds on years of successful collaboration, driving fresh initiatives that connect fans and clients alike through education, empowerment, and global reach.
For FC Barcelona, the continuation of this partnership reflects its commitment to working with partners who embody its values of integrity, ambition, and forward momentum. For EBC, it’s a celebration of performance — both on the trading floor and the football pitch. Together, they’re setting new benchmarks for how sport and business can inspire, engage, and elevate audiences across the world.

THE THREE NOMINEES WITH THE MOST VOTES WILL BE SHORTLISTED TO THE JUDGES PANEL TO DETERMINE THE CATEGORY WINNER

