XTB continues its partnership with football legend Zlatan Ibrahimović as global brand ambassador. The collaboration remains at the heart of XTB’s marketing strategy, built around the tagline “Where your money works.”

This ongoing partnership reflects the strong alignment between Zlatan’s legacy of determination and excellence and XTB’s mission to empower investors worldwide. As XTB continues to grow and expand its product offering, Zlatan’s influence helps the brand connect with a global audience and reinforce its position as a leading investment app.

IG, has launched a new campaign urging the public and government to reconsider the country’s reliance on cash savings. The campaign, called “Save Our Stock Market” (SOS), features a short film with former Wimbledon champion Pat Cash.

Michael Healy, UK Managing Director at IG said: “We want the UK to become a nation of investors – building future wealth while backing British companies and boosting the stock market. But to do that, we must move beyond the country’s obsession with cash savings. While saving has its place, cash returns can’t compare to investing over the long term and we need more people to be aware of this. We couldn’t think of a better way to highlight our ‘terrible cash returns’ message than with the help of Pat Cash. “As part of our national campaign, Save Our Stock Market, we’re urgently calling on the Government to revive the UK stock market and get more people investing. A healthier stock market and investing culture stands to benefit all of us.”

Pat Cash adds: “I loved teaming up with IG on this campaign – and it’s a really important message. I’ve seen the power of long-term investing firsthand, but it’s not something people are taught, so I get why there can be a bit of a fear factor around it. We need more campaigns like this to build awareness and get more people engaged with investing.

“As for my returns in the film – let’s just say it wasn’t my best day. But like investing – sport is all about consistency over the long term!”

CFI,, is proud to announce a landmark partnership with Maria Sharapova. The five-time Grand Slam champion, Olympic medalist, and globally respected entrepreneur will serve as the Group’s new Global Brand Ambassador, alongside Lewis Hamilton. Sharapova joins CFI in a multi-year agreement that reflects a shared dedication to excellence, discipline, and international impact. Maria Sharapova commented:

“CFI’s focus on innovation, education, and empowering individuals resonated with me. Whether in sport or business, success comes down to being intentional, prepared, and willing to learn. I’ve always believed in the importance of staying curious, adapting to change, and leading with purpose, and those values have continued to guide me beyond the court. I’m proud to be CFI’s Global Brand Ambassador and support the Group’s global mission to inform, inspire, and connect with individuals who are pursuing their own paths to growth.”

Ziad Melhem, CEO of CFI Financial Group, added:

“Maria Sharapova is a symbol of elite performance, long-term vision, and unwavering resilience. Her journey reflects the mindset we champion at CFI, where ambition, preparation, emotional intelligence, and the ability to adapt are all essential traits of smart traders and investors. As we expand globally, her voice will strengthen our mission to make global financial opportunities accessible and empowering. This partnership goes beyond branding; it’s about shared purpose and global impact. We are proud to welcome her to the CFI family.”

ActivTrades decided to sponsor the rising Formula 3 driver Nikola Tsolov – also known as the Bulgarian Lion. From his early days in karting to winning on some of the world’s most demanding circuits in Monaco, Hungary, Spain and Austria, Nikola’s story reflects everything ActivTrades stands for.

“We don’t just choose winners – we partner with those building their path to success,” says Nedko Geshev, Head of Marketing Communications at ActivTrades. “Nikola represents the spirit of smart, focused growth. He prepares with intention and acts with precision – just like our most successful clients.

“Speed is nothing without precision – and confidence comes from preparation. Racers have their team. Traders have their client support team and platform,” explains Nedko Geshev, Head of Marketing Communications at ActivTrades. “Our job is to deliver stability, insight, and speed – so when it’s time to move, you’re ready.”

Weltrade has announced its new brand ambassador: FC Bayern Munich and Colombia national team international football star Luis Díaz.

Utilizing Díaz, Weltrade is launching a new campaign entitled “Faster, Better, Stronger,” aimed at inspiring a new generation of forex traders. The campaign reflects the shared values between Luis Díaz and Weltrade—speed, resilience, precision, and ambition. With a dynamic rollout across digital platforms, the initiative fuses the world of elite sport with high-performance trading.

“Speed and precision are everything—on the field and in life,” said Luis Díaz. “I’m proud to partner with Weltrade to inspire people across Asia to take charge and trade with purpose. Together, we’re going faster, better, stronger.”

Weltrade CEO Ilya Ilyasov said:

“Luis embodies the spirit of resilience, precision, and ambition—values that are core to our mission at Weltrade. This partnership marks a new era of dynamic engagement, and we’re thrilled to have him champion our journey forward.”

OneRoyal, has announced a new partnership with former professional footballer Diego Forlán, who will serve as its official ambassador.

“I am thrilled to join forces with OneRoyal, a company that stands for ambition and excellence,” said Diego Forlán. “Just as in football, where strategy and skill determine success, the financial markets require knowledge and precision. I look forward to inspiring traders to make informed decisions and reach their financial goals with OneRoyal.”

Through this partnership, Forlán will play a key role in OneRoyal’s global marketing campaigns, appearing in various promotional materials, digital content, global expos, and brand initiatives aimed at educating and engaging traders worldwide. His influence will further solidify OneRoyal’s presence in the competitive trading industry, connecting sports fans and investors alike.

CFI proudly continues its transformative partnership with seven-time Formula 1™ World Champion Lewis Hamilton, reinforcing a shared commitment to excellence, innovation, and global impact.

As one of the most celebrated athletes in the world, Hamilton embodies the values of precision, perseverance, and groundbreaking innovation, while also championing social justice and humanitarian causes. His alignment with CFI reflects a mutual drive to push boundaries, break limits, and achieve greatness.

With over 25 years of industry leadership, CFI has built a strong reputation for innovation and excellence. The continued collaboration with Hamilton amplifies this legacy, showcasing a shared vision for empowering communities worldwide through best-in-class tools, services, and performance-driven values.

This renewed partnership underscores CFI’s mission to inspire and positively impact its global community, further solidifying its position as a trusted leader in the financial markets.

Leading global proprietary trading firm Hola Prime announced five-time All-Star Karl-Anthony Towns as its first-ever sports brand ambassador. This partnership marks a significant moment in Hola Prime’s journey, highlighting its commitment to redefining what modern trading stands for—speed, discipline, performance, and fairness.

“Hola Prime is flipping the script, not just in finance, but in how people see trading,” said Karl-Anthony Towns. “As a pro athlete, I know what it means to bet on yourself, and that’s exactly what Hola Prime is about.”

“At Hola Prime, we have always believed that trading, at its core, is a performance profession,” said Somesh Kapuria, Founder and CEO of Hola Prime. “It’s not about luck or shortcuts. Karl-Anthony Towns personifies our values. His career reflects what we encourage in our traders—consistency, resilience, and the courage to keep improving daily.”