For the brand that has made the biggest impact by carving out a non-football sponsorship in a key regional market.
THE NOMINEES ARE

.01
XTB MENA has recently solidified its commitment to the sports and economic sectors through key partnerships and new service offerings. The firm has joined forces with the UAE Boxing Federation to support the UAE National Boxing team, its coaches, and upcoming events. This partnership marks XTB MENAs active involvement in promoting athletic development in the region.
The company recently introduced a new service called Investment Plans in the UAE, following successful launches in Europe. This service is designed for passive investors, allowing them to build diversified portfolios through exchange-traded funds (ETFs). Investment Plans offer pre-made portfolios that automatically allocate assets based on the investor’s risk preferences, with a minimum investment starting at just $15. Investors can choose to diversify across up to nine ETFs, spanning various assets and geographies.


.02
Swissquote has strengthened its presence in sports by becoming the principal sponsor of two local ice hockey teams: ZSC Lions from Zurich and the Genève-Servette Hockey Club.
Under the new terms, the existing commitments of the sponsorship deal with the two teams have been extended for a further three years.
According to the official press release, the Swissquote logo will appear on the jerseys of both clubs, and the company will also run its advertisements in the stadiums and hospitality areas during all games of the Swiss National League, which is the top ice hockey league in the country.
ZSC Lions lifted the top domestic league trophy last season. Both teams will compete in the Swiss National League this coming season, giving Swissquote a significant branding boost.
Indeed, the extension of the sponsorship deal came after a season that witnessed record attendance of spectators. According to SDA-Keystone, 2,595,387 spectators watched the games of the 14 National League teams this regular season, and most teams had more spectators in attendance than last season.


.03
Montreal, Canada – As the Red Bull Cliff Diving World Series made its exhilarating North American debut, all eyes were on the sky—and the water. This high-octane event, held for the first time in Montreal, marked a pivotal moment in the 2024 calendar. With competitors facing off in breathtaking free-fall dives, the competition heated up as the series approached its final two stops.
Oanda, the trusted online trading partner, was thrilled to be a part of this adrenaline-packed event. The company, known for supporting bold ventures, helped bring the Montreal stop to life. “It was amazing to witness the energy and talent on display at Red Bull Cliff Diving: Montreal. A big thanks to all the competitors, spectators, and clients with whom we shared this unforgettable experience,” said an Oanda representative.
As the world tuned in, Oanda‘s presence at such a global event underscored the company’s commitment to supporting adventure, excellence, and dynamic experiences. Montreal proved the perfect backdrop for the event, and Oanda proved once again why its a reliable partner in navigating exciting challenges—whether in online trading or global competitions.


.04
CFI has announced its role as the Official Online Trading Partner of the NBA Abu Dhabi Games 2024 presented by ADQ, featuring the Boston Celtics and Denver Nuggets playing two preseason games on Friday, October 4 and Sunday October 6 at Etihad Arena on Yas Island.
This collaboration comes as part of CFI’s strategic partnership with the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi), underscoring CFI’s commitment to enhancing Abu Dhabi’s position as a premier destination for world-class sports and entertainment events.
Reigning NBA Champions and the league’s all-time winningest franchise with 18 NBA championships, the Boston Celtics feature five-time NBA All-Star and Olympic gold medalist Jayson Tatum, three-time NBA All-Star, and 2024 NBA Finals MVP Jaylen Brown, two-time NBA champion Jrue Holiday and 2018 NBA All-Star Kristaps Porziņģis. The 2023 NBA champion Denver Nuggets feature two-time Kia NBA Most Valuable Player and six-time NBA All-Star Nikola Jokić, nine-time NBA All-Star Russell Westbrook, and 2023 NBA champions Jamal Murray and Aaron Gordon.
Hisham Mansour, Co-Founder and Managing Director of CFI, stated,
“CFI’s collaboration on the NBA Abu Dhabi Games 2024 presented by ADQ underscores its commitment to aligning with global brands that resonate with excellence and innovation. As the region’s leading online trading provider, we believe such partnerships resonate well with our audience, offering them opportunities to engage with world-class events. On top of that, CFI is thrilled to be part of Abu Dhabi’s vision to become a global hub for sports and culture.”


.05
Malaysia – In a strategic move to expand its brand presence in the world of sports, VPFX, a leading online trading platform and multi-regulated trading broker headquartered in Malaysia and maintains a presence in the Middle East, has proudly announced its venture into cricket by becoming an Associate Partner with the Mumbai Indians Emirates Cricket Team.
This collaboration marks a significant milestone for VPFX as it aligns itself with one of the most dynamic and popular cricket franchises in the newly established International League T20. The Mumbai Indians Emirates, owned by Indiawin Sports, boasts a star-studded lineup featuring cricketing heavyweights such as Kieron Pollard, Dwayne Bravo, Nicholas Pooran, and Trent Boult.
With the Sheikh Zayed Cricket Stadium in Abu Dhabi serving as the team’s base, VPFX is set to capitalize on the vast fan base and the thrilling atmosphere of T20 cricket to boost its visibility across global markets. The partnership is poised to unlock a series of branding and promotional activities, aimed at fostering a deeper connection with cricket enthusiasts and potential clients worldwide.
This international partnership underscores VPFX’s commitment to diversifying its reach and becoming a globally recognized platform in the competitive trading landscape. By tapping into the fervor of the International League T20 and its associated franchises, VPFX is on course to enhance its reputation as a trustworthy and efficient trading platform.


.06
Daman Markets, the forex and CFD trading service from Daman Securities, has announced a new sponsorship as an Official Event Partner for the Dubai Racing Club (DRC) during the 2024–25 racing season.
The Dubai Racing Club is known for its exclusive partnerships, making this collaboration a notable event for Daman Markets. This sponsorship reflects Daman Markets’ goal to align with institutions, like the Dubai Racing Club and Meydan Racecourse.
“Our partnership with Daman Markets represents a significant step forward,” Ali Al Ali, CEO of Dubai Racing Club, remarked.“It marks a promising direction for our collaboration with a clear goal—to introduce something fresh and transformative to the market. This partnership not only aims to broaden our product offerings but also seeks to redefine how ownership in the racing industry can be experienced, making it more accessible and innovative.”
The sponsorship could lead to exploring horse tokenization, presenting clients with innovative investment opportunities in horse racing. As the first local broker to sponsor horse racing, Daman Markets aims to connect traditional horse racing with modern financial practices, enhancing engagement in both sectors.
“We are honored to be the first broker to sponsor this sport in the UAE,” commented Mourched.“Horse racing is deeply rooted in the country’s cultural heritage, and at the same time, has marked Dubai as a global hub for the sport. With this partnership, we aim to reflect our strong ties to the region and look forward to connecting with people on a deeper level through this iconic sport.”


.07
Pepperstone has announced a new partnership with UFC, the world’s premier mixed martial arts organisation, to become the Official Partner of UFC in Asia.
This new partnership reflects the shared values of precision, performance, and excellence that define both organisations, and one that Tamas Szabo, Group CEO of Pepperstone, is pleased to announce.
“We are thrilled to join forces with UFC. We choose to partner with like-minded organisations focused on a shared passion, drive and commitment to raising the game, and we look forward to building a winning partnership together.”
Nick Smith, Vice President of Global Partnerships for TKO said,
“We’re thrilled to welcome Pepperstone into the UFC family as our first official partner. Pepperstone is an innovator and disruptor in their industry, much like UFC has been in combat sports for more than three decades. We’re looking forward to working with the great team from Pepperstone to leverage our platforms to drive awareness for their brand among our massive fan base, one of the most loyal and passionate in all of sports.”


.08
Magic Compass Group is the official sponsor of the 2024 World Taekwondo Poomsae Championship in Hong Kong.This event brings together 1,000 athletes from over 80 countries, showcasing incredible taekwondo skills.
“We look forward to celebrating this sporting event with the community and supporting our local athletes’ dedication and hard work” said a spokesperson from Magic Compass.


.09
Opening in 2025, A 17,000-seat arena under construction in Nagoya, Japan, will be known as IG Arena after online trading and investment company IG Group.
The 10-year partnership marks one of the largest naming-rights agreements in Japan and the Asia-Pacific region, officials said.
When it opens next year, the five-story IG Arena will be one of the biggest entertainment facilities in Japan. It will feature a “hybrid oval” bowl that combines an oval- and horseshoe-bowl style, enabling it to host multiple types of sports, music and family events.
The building will serve as the home of the 2026 Asian Games and Asian Para Games, co-hosted by the Aichi prefecture and the city of Nagoya.


.10
CFI Financial Group has entered into an associate partnership agreement with MI Cape Town cricket team as its Official Online Trading Partner
The financial terms were not disclosed, but the agreement includes jersey placement of CFI’s logo on the right chest position, stadium branding, and fan engagement activities including player meet-and-greet events.
The agreement gives CFI access to cricket’s global viewer base through one of the sport’s prominent teams.
”Following the launch of our South African operations, this collaboration strengthens our presence while aligning us with a global cricket brand,” said Hisham Mansour, Co-Founder and Managing Director at CFI in a statement. “MI Cape Town’s popularity extends beyond South Africa, offering valuable visibility to fans both locally and globally.”

THE THREE NOMINEES WITH THE MOST VOTES WILL BE SHORTLISTED TO THE JUDGES PANEL TO DETERMINE THE CATEGORY WINNER

