For the brand that has made the biggest impact by carving out a sponsorship in a key regional market.
THE NOMINEES ARE

.01
PU Prime Becomes Official Regional Sponsor of the Argentina National Football Team.
The Argentine Football Association (AFA)- one of the most iconic institutions in world football and PU Prime, a world-leading online trading platform, have signed a partnership that will extend initially beyond the FIFA World Cup 2026.
The partnership emphasises the synergies between football and trading where preparation and execution are keys to success.
Through this partnership, PU Prime will work with AFA to help expand its reach and strengthen its regional presence. As part of the collaboration, PU Prime will have access to diversified assets including unique VIP experiences and privileges, including tickets to matches and valuable giveaways such as original jerseys autographed by AFA icons. These will be granted to PU Prime clients through contests and competitions organized by the company.
Claudio Fabián Tapia, President of the Argentine Football Association (AFA), stated: “We are pleased to welcome PU Prime as the new regional sponsor of the Argentine Football Association. We continue to work with strategic partners who share our principles both on and off the field, and we are therefore excited to continue developing strategic territories.We hope this agreement with PU Prime will provide both sides with a valuable, long-lasting, and mutually beneficial collaboration.”
Daniel Bruce, Managing Director of PU Prime stated ¨We are proud to partner such an iconic institution. Just as AFA have become a dominant force in world football, PU Prime is on the same journey to establish itself as one of the most successful brands in its sector, constantly challenging and innovating. This collaboration demonstrates the importance of togetherness, just as the best players unite to play on the world stage, PU Prime fosters the same spirit of team work in delivering the best online trading platform.¨
Leandro Petersen, AFA’s Commercial and Marketing Director, stated: “This new regional sponsorship with PU PRIME represents a new step in the global expansion of the AFA brand. Our mission is to continue adding value to our sponsors and consolidate key regions globally for the coming years. We are delighted that PU PRIME has chosen the World Champions as its brand image during this exciting period ahead. We enthusiastically welcome PU PRIME and are confident it will be a success.”


.02
Exness, one of the world’s largest brokers, announced its agreement as the Official Regional Partner of LALIGA in Latin America. Home to legendary clubs like Real Madrid, Barcelona FC, and Atletico Madrid, LALIGA unites hundreds of millions of football fans across Latin America alone. Drawing on LALIGA’s impressive popularity, this landmark sponsorship will boost Exness’ reach in this key strategic region.
The partnership between LALIGA and Exness continues for the 2024/2025 season. The world’s biggest football ecosystem perfectly aligns with Exness’ plans to elevate its brand across the region and reinforce the company’s values of reliability and integrity. Using LALIGA’s brand elements, fans in the region can expect a number of exciting activations and experiences with LALIGA teams and current and former players.
Alfonso Cardalda, Exness Chief Marketing Officer, expressed, “We are beyond excited to connect with Latin Americans through our shared passion for football. By joining forces with LALIGA, we tap into the heart of the region where football isn’t just a sport but a way of life.”
Jorge de la Vega, Executive Director of LALIGA, emphasized, “We are convinced that this agreement will allow us to strengthen our relationship with our fans and with our new partner, Exness. Together, we will be able to reach new levels of success.”


.03
Chelsea Football Club and TMGM announced a multi-year extension of their partnership. Having worked together since 2023, TMGM continues its position as the club’s Official Regional Online Forex and Trading Partner in the Asia-Pacific region.
The extended partnership will continue to engage Chelsea’s extensive fanbase in the Asia-Pacific region and leverage TMGM’s strong market presence. With official websites and social media platforms in several Asian languages, the collaboration looks to deepen the existing engagement across the region for fans and TMGM’s customers.Casper Stylsvig, Chelsea
Football Club’s Chief Revenue Officer, commented: “We are delighted to extend our partnership, and provide additional value to TMGM and its customers thanks to the broader rights of the deal.”
Nick Yang, TMGM’s Chief Commercial Officer, shared his enthusiasm for the partnership:
“Our continued collaboration with Chelsea FC underscores our commitment to excellence and innovation. We are excited to integrate our trading expertise with the passion of Chelsea’s fanbase in the Asia-Pacific region. This partnership will create unique opportunities, foster deeper connections, and deliver exclusive experiences for both TMGM and Chelsea fans.”
TMGM has a history of sponsoring significant sporting events in the Asia-Pacific region, including the Australian Open Grand Slam tennis tournament and the ASEAN Football Federation Mitsubishi Electric Cup.


.04
Apollon Football Company (Public) Ltd proudly announces to our fans the renewal of the sponsorship agreement with GVD Markets, a company operating in the financial brokerage services sector.
The sponsor’s logo will appear on the shorts (back – left side) of the official kit until May 2025.
GVD is a licensed financial brokerage company based in Limassol, offering a personalized range of trading instruments, including CFDs on Forex, Indices, Stocks, and Commodities on the award-winning MT4 and MT5 trading platforms.


.05
AvaTrade has announced the renewal and extension of its sponsorship agreement with UAE Pro League football. AvaTrade will continue as one of the main partners of the ADNOC Pro League for the current season, 2024/25.
Musab Al-Marzouqi, Director of Institutional Support at the UAE Pro League, expressed his delight at AvaTrade – a pioneer in the online trading industry – having extended its sponsorship agreement with the league, which is a clear indicator of how the UAE PLs marketing and promotional goal of engaging in successful and modern partnerships is going from strength to strength.
From a commercial and marketing perspective, the UAE PL will work with its partners to boost awareness of online trading among professional clubs, as well as to ensure safe and effective investments in this ever-growing industry.
We are thrilled to have extended our strategic partnership with the UAE Pro League. Working alongside the UAE PL has given us the perfect opportunity to showcase AvaTrade’s market edges and the enormous value it can create among the local audience, through our cutting-edge technologies, user-friendly trading platforms, and strong regulatory position both within the UAE and across several prominent global jurisdictions, including Europe, Australia, and Japan.”


.06
CFI is proud to announce its role as the Official Sponsor of the Arabian Gulf Cup, Khaleeji Zain 26, taking place in Kuwait from December 21st until January 3rd. This partnership underscores CFI’s commitment to supporting local and regional events that engage communities and celebrate the spirit of excellence, teamwork, and sportsmanship across the region.
Hosted by the Arab Gulf Cup Football Federation (AGCFF), the tournament will feature the eight member nations: Kuwait, Oman, United Arab Emirates, Saudi Arabia, Bahrain, Qatar, Iraq, and Yemen. The event promises to unite fans and athletes, celebrating the spirit of sportsmanship and regional unity.
“Partnerships like the one with CFI play a crucial role in supporting the growth of football across the region. This collaboration with CFI—a strategic partner known for its commitment to sports and major events—further solidifies our efforts to strengthen the Arabian Gulf Cup and its impact. We look forward to a successful tournament that showcases the passion and talent of Gulf football,” said His Excellency Sheikh Hamad bin Khalifa bin Ahmed Al Thani, President of the Arabian Gulf Cup Football Federation.
“Sponsoring the Arabian Gulf Cup, Khaleeji Zain, aligns perfectly with CFI’s commitment to the region,” said Loay Emil Azar, Regional Managing Director, MENA at CFI. “Just as we empower traders with the tools for success, we’re proud to support events that bring communities together and drive excellence.”

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