In January 2024, The England and Wales Cricket Board (ECB) and IG announced the extension of their partnership for a further three years.

The agreement will see IG continue to support the Men’s and Women’s teams as the ECB’s Official Investment Platform. The IG logo will remain on the sleeve of the England Men’s Test, one-day and T20 teams, while the renewed deal will see more commitment to investing in grassroots initiatives via the Net Gains Fund. IG and the ECB are committing to a minimum six figure fund each, per year, which will be put towards initiatives in under-served communities in England and Wales, resulting in a total commitment of over £1 million in joint investment by 2027.

Last summer, IG and the ECB announced the launch of the ‘Net Gains’ campaign – a commitment to invest in new public cricket net facilities across the country, giving local communities access to invaluable practice facilities which are integral to their development. The Net Gains initiative is a vehicle for investing in the future of English and Welsh cricket, targeting increased levels of ambition, ability and attainment amongst under-represented communities, aiming to generate long-term real returns for the game and the people who play it.

eToro continue as partner of Premier Rugby.

The partnership is a major milestone for trading and investing platform eToro as the business looks to expand its sports sponsorship presence in the UK and reach new audiences, having already established itself as a key sponsor of Premier League football teams.
The collaboration will see eToro branding visible at all matches and through on-screen graphics on ITV. eToro will also sponsor Premiership Rugby’s round by round insight-driven results prediction feature, ‘Premiership Predictor’, appearing on screen and in social media graphics ahead of games.

Stephanie Wilks-Wiffen, Director of Marketing at eToro commented: “We are excited to be teaming up with Premiership Rugby and to be playing a part in a competition with a rich history and huge following.
“eToro has been built on its community of investors and rugby is a sport with community at its heart. This natural synergy makes it a perfect partnership for us as we look to build on the sports sponsorship presence we’ve already established across European club football and international rugby. Working with such a prestigious and high-profile partner as Premiership Rugby means more exposure and hopefully, greater participation for both parties.”

The trading company’s first US-based sports sponsorship agreement with the Bulls is aimed to drive awareness of the global multi-asset fintech group in the US.

The Plus500 logo will be the first ever to be featured exclusively on the front of the team’s warmup shooting shirts and jackets Plus500 will also have access to branding rights as the “Official Global Online Trading Partner” of the Chicago Bulls.

The four-year partnership will include various marketing elements, community initiatives, social media content, events and more to drive brand awareness. It will also emphasize Plus500’s ambitions to develop its global footprint by entering new markets, and specifically the Group’s connection with the city of Chicago — the heart of the U.S. futures industry and where Plus500’s U.S. operations are located.

In July 2024, The Chicago Bulls and Plus500 joined forces with Chicago-based non-profit, Greenwood Project, to host a second annual career panel and networking event for 50 Black and Latiné college students, Students between the ages of 18 and 24 received firsthand perspectives and career advice from a panel of Bulls and Plus500 leaders, who offered practical advice and testimonies regarding their career path.