Following last year’s addition of legendary goalkeeper Iker Casillas to its ambassador team, XTB has another surprise for football fans. This time, the publicly traded Polish fintech has partnered with one of the most colorful figures in the sports world, Zlatan Ibrahimović, Finance Magnates has learned exclusively.

XTB is launching a new media campaign featuring Zlatan Ibrahimović as its ambassador. This coincides with the fintech’s 20th-anniversary celebrations and the unveiling of a refreshed logo. Ibrahimović, one of the most charismatic football players of the last generation with over 120 million social media followers, stood out with his unique goals and even more original ways of being.

Although Zlatan is no longer active on the field, he works near the football pitch and is also an entrepreneur. As XTB’s ambassador, he will focus on promoting the brand in 14 countries across various regions worldwide. The campaign will include both offline and digital activities, featuring a television campaign set to launch this fall in Poland, the Czech Republic, Slovakia, Romania, and Portugal.

“Zlatan’s charisma, discipline, and energy perfectly align with XTB’s essence, and I am thrilled to have him join XTB as our new global brand ambassador,” Omar Arnaout, CEO of XTB, commented for Finance Magnates. “Zlatan has grown to be one of the best players in the world through hard work and devotion, and it is a similar journey that we have gone through over the last 20 years. We are truly excited about this partnership and we are sure that it will help us elevate our brand to a different level.”

CFI, has tied up with seven-time Formula 1 champion Lewis Hamilton, to be the platform’s newest global brand ambassador. This multi-year agreement represents a significant milestone for CFI, aligning the group with one of the most iconic figures in motorsport history.

Hamilton, renowned for his relentless pursuit of excellence, innovation, and advocacy for diversity and inclusion, embodies values that transcend the world of sports, said CFI. His dedication to pushing boundaries both on and off the track aligns seamlessly with CFI’s commitment to empowering traders globally through cutting-edge technology, inclusive opportunities, and unwavering support, noted CFI in its announcement.

A powerful partnership
Hisham Mansour, co-founder and managing director of CFI, commented on the partnership, saying, “Lewis Hamilton is not just a champion in his field but also a global icon who embodies the values of precision, perseverance, and groundbreaking innovation, as well as a deep commitment to social justice and humanitarian causes. Having him onboard as CFI’s new brand ambassador marks a new and exciting chapter in our journey.”
“With a legacy spanning over 25 years and a reputation marked by innovation and excellence, our partnership with Lewis is a natural fit, united by a commitment to breaking limits and achieving greatness. Lewis being a top figure in sports aligns perfectly with CFI being a leader in its field, making this partnership an ideal collaboration,” he added.

Hamilton echoed this sentiment, stating, “I’m excited to join CFI as their Global Brand Ambassador. This partnership aligns with our shared drive for excellence and innovation.”
“Just as I strive for peak performance in everything I do, I am impressed by CFI’s dedication to providing best-in-class tools and conditions for their clients. Together, we aim to inspire and have a positive impact, and I’m looking forward to empowering their global community,” said Hamilton.
The organisation invests in solutions that empower young people to overcome social injustice and succeed, leveraging Hamilton’s personal experiences to create a positive impact. In line with these values, CFI reinforces its commitment to enhancing involvement in social responsibility initiatives and driving community engagement. As part of this partnership, CFI will make a donation to Mission 44.

OANDA, announced the appointment of Robert Lewandowski as its global brand ambassador.

The world-class footballer plays as a striker for La Liga club FC Barcelona and captains the Polish national team. Recognised for his professionalism, positioning, technique, and finishing, Lewandowski is regarded as one of the best strikers of his generation, as well as one of the most successful players in Bundesliga and Bayern Munich history. A prolific goalscorer, he has scored over 600 goals for club and country and earned a huge fan base across the globe.

“Robert Lewandowski is the ultimate professional. His playing style, which is strategic, precise, and trustworthy, fits in perfectly with OANDA’s ‘smarter trading’ brand promise,” said Darren Moffett, Chief Marketing Officer at OANDA.

Further commenting, Moffett added, “OANDA is all about smarter trading, giving traders the intuitive platform, powerful tools, and clean execution they need to master their trades. We wanted a brand ambassador who reflected the spirit of our brand—it had to be a master in his own field, known for his professionalism, and with a global appeal. Robert is the perfect fit.”

Markets4you marks its 17th anniversary by partnering with South African cricket icon AB de Villiers as its brand ambassador. This partnership unites two champions in their respective fields, showcasing a mutual commitment to excellence, passion, and dedication.
Marina Strausa, CEO of Markets4you, expressed her enthusiasm about the collaboration, saying, “Partnering with AB de Villiers represents a significant milestone for us, symbolizing establishing a deep and meaningful relationship.”

She added, “AB’s exceptional talent and sportsmanship perfectly capture the spirit of excellence we strive for at Markets4you. His approach resonates with our commitment to innovation and our promise to deliver world-class trading services to traders. Together, we illustrate how strategic insights from cricket can be integrated into trading strategies.”

“I am delighted to join forces with Markets4you. They share my values of striving for excellence and innovation. Together, we will empower traders to achieve their utmost potential,” remarked AB de Villiers, one of the greatest cricketers of all time and renowned for his 360-degree battling style and match-winning performances.

EC Markets announced a new partnership with snooker star Judd Trump. The popular snooker player – who is one of only 11 players to complete the sport’s Triple Crown – will be the new face of the company. The partnership with Trump will further boost Ec Markets’ image and help to assert itself as a leading global Forex and CFD broker given Trump’s achievements and popularity across the world. will see the 33-year-old – who is among the all-time greats with 26 ranking titles – appear in marketing campaigns and participate in social media activations. Furthermore, Trump will wear the Ec Markets logo during tournaments at a time when the company is continuing to expand its presence in financial markets worldwide.

Ec Markets Group CEO Matthew Smith said: “We are delighted to welcome Judd Trump to the EC Markets family. His global appeal, competitive spirit, and dedication to his craft perfectly resonate with our brand. Together, we aim to achieve new heights and provide unparalleled experiences to our clients and fans worldwide.”

Defending Masters Champion, Judd Trump said: “I am excited to launch 2024 with a brilliant partnership with Ec Markets. They are a world leader in their field, are dedicated to a client first approach and have the competitive spirit and professionalism needed to succeed in a fast-paced industry. I look forward to building a lasting relationship with their world class team.”

Axi, a global Forex and CFD broker, has announced the continuation of its collaboration with John Stones.

Hannah Hill, Head of Brand and Sponsorship at Axi, commented:
“We are beyond thrilled to renew our collaboration with our Brand Ambassador, John Stones. Last year, we witnessed football at its finest as our longtime partners, Man City, accomplished a historic milestone, winning four back-to-back the Premier League titles.

With over 250 appearances for Man City, John’s remarkable skills and commitment to finding the competitive edge perfectly aligns with our values and ambitions. Just like John, we are dedicated to excellence and to sharpening our edge. We look forward to another awesome season and greater successes.”

Back in January, Axi launched their first player activation with John Stones for their Spread Betting campaign. Targeted exclusively at the UK audience, the activation featured John Stones reflecting on some of his most iconic moments on the field.

NAGA has engaged legendary boxer Mike Tyson as Brand Ambassador, to launch its new branding campaign, “NAGA: Your Go-to App for Everything Money.”

In a humorous “slice of life” video, audiences see Mike Tyson discovering the simplicity of using NAGA, compared to the hassle of using the “old ways” and juggling multiple apps. With NAGA, he can manage his entire financial life – from trading and copy trading to investing, crypto management and making payments – all in one app.

The campaign builds on NAGA’s recent milestones, including a unified website, a partnership with Borussia Dortmund, and the launch of a unique trading app within Telegram. With Mike Tyson as the face of the campaign, NAGA said it aims to inspire traders and investors worldwide to take control of their financial futures. In the “It’ll Knock You Out” video, Tyson brings his strength and humor to show how users can streamline and empower their financial journeys using NAGA’s intuitive platform.

Octavian Patrascu, CEO of NAGA, commented:
“We are thrilled to work with Mike Tyson on this exciting campaign. Mike represents strength, resilience and success —qualities that are at the core of NAGA’s mission. We’re committed to making ‘Everything Money’ accessible and straightforward, uniting trading, investing, copy trading, crypto and payments in one powerful app.”

XTB has announced that it is joining forces with Tyson Fury, for a highly anticipated rematch in what promises to be the biggest heavyweight showdown in boxing history. Fury is set to face Oleksandr Usyk in a rematch of May’s undisputed heavyweight title on December 21 in Riyadh, Saudi Arabia.

XTB is known for its collaborations with world-class athletes like Zlatan Ibrahimović, and Iker Casillas, to name a few.

This time, it decided to team up with Tyson Fury, who is seeking an opportunity to win back the undisputed heavyweight champion title. After the 12-round epic fight in May, sports fans around the globe are waiting for the blockbuster rematch. The global viewership for this second match is expected to captivate audiences again and surpass the record-breaking numbers of the first, which was watched by 560 million fans in 137 countries.

Tyson Fury commented on the partnership with XTB, “I’m coming back to reclaim my throne. The last fight was a battle, but this rematch will be a war, and history will remember it. I’m proud to have XTB in my corner for a fight that fans around the world can’t afford to miss. This collaboration reflects a shared commitment to excellence and success, and I look forward to the opportunities it will bring for both of us.”