For the brand that started it all in sports sponsorship , the double sponsorship by FxPro with two Premier league teams Aston Villa and Fulham FC in 2010.

Denis Sukhotin, Director of FxPro commented: “FxPro is committed to developing the strength of our brand through sponsorship. Being the main sponsor of two legendary football teams in two great cities is our way of sharing success with clients and pledging support to fans. It will also benefit the teams as we do more charitable activities within the community and around the world.

The Premier League is the world’s most popular and most watched sporting league, with an estimated worldwide following of more than a billion people in 202 countries – so the ability to grow our brand recognition in this way is significant.”

XTB set the pace in 2010 as one of the first brokers to sponsor a Formula1 team.
X-Trade Brokers becomes the first Polish company to sign a partnership with Vodafone McLaren Mercedes, and its logo (‘XTB’) will appear on the overalls of reigning World Champion Jenson Button and 2008 World Champion Lewis Hamilton, as well as on the upper engine cover of the Vodafone McLaren Mercedes MP4-25 Formula 1 car.

Vodafone McLaren Mercedes is one of the most successful teams competing in Formula 1, having won 20 World Championships since it entered Formula 1 in 1966, and in 2010 it will become the first Formula 1 team ever to field a driver line-up consisting of the two most recent World Champions: Jenson Button and Lewis Hamilton.

“X-Trade Brokers stands for success, prestige and being the best. Therefore, it’s only right that we’ve chosen Vodafone McLaren Mercedes to showcase our company to the world: success is the foundation of Vodafone McLaren Mercedes and the two companies therefore make a very natural fit,” said Jakub Zablocki, Chief Executive Officer of X-Trade Brokers.

The partnership between Plus500 and Atletico Madrid was one of the first major football shirt sponsorships by a broker. It was the first and longest spanning some eight years. It was an iconic partnership that both sides remain very proud of.

Rosolino Amenta, the Global Head of Partnerships at Atletico Madrid, confirmed the news in a recent announcement. “One of the most successful football sponsorships in Europe comes to an end. Seven years during which we have created indelible memories. Thank you Plus500 for these years by our side,” Amenta mentioned.

Since the start of the partnership, Atletico Madrid and Plus500 had a strong relationship. The Spanish club and the financial trading services provider collaborated on several social initiatives and increased awareness about financial education.

The CMO of PLus500 Nir Zatz commented on 7 years of the most successful partnership in Europe.”We are proud of our part in making Atletico de Madrid one of the best clubs in the world and thankful for Atletico’s contribution to Plus500 most successful years.we couldn’t ask for better partners on and off the pitch! Atletico Madrid will stay in our hearts for ever.”

At the time, InstaForex had just been named the Best Forex Broker Asia Pacific by International Finance Magazine and as the Best Forex Broker Eastern Europe by IAIR Awards that same year. Meanwhile, Liverpool had finished second in the Barclays Premier League standings for the 2013/14 season behind Manchester City. Naturally, the two seemed like a good match since they were both winners.

The partnership was a 2-year deal, during which time InstaForex held several contests for its clients to see a Liverpool game live. Some of these included the “Spring in Liverpool” and “Heading to Anfield” campaigns. Liverpool went on to extend their partnership with InstaForex for two more years totalling a four year partnership.

In 2013 Saxo Capital Markets signed up as the statistics partner of the Asian Tour, the official sanctioning body for professional golf in Asia.

The firm is a wholly owned subsidiary of Saxo Bank A/S.

“It is our pleasure to be in partnership with the Asian Tour as the official statistics partner and we look forward to an exciting year of tournaments around the region,” Kazuaki Takabatake, chief executive officer of Saxo Capital Markets, Asia Pacific, said Thursday.

Asian Tour executive chairman Kyi Hla Han lauded the new partnership.

“The Asian Tour is looking forward to an exciting partnership with Saxo Capital Markets which will enjoy a raft of benefits across our diverse platform. It is fantastic that leading international companies such as Saxo Capital Markets continue to support professional golf at the highest level in Asia,” said Han.