In 2023 ICM, entered a strategic partnership with the French SailGP Team
Over the past decade, ICM.com has consistently chosen to partner with top global sports, increasing the Company’s marketing outreach across all five continents. Historically, the ICM.com logo has been featured on Premier League football fields and team kits, international Polo tournaments, and Formula 1 cars, among many others.

SailGP is the most exciting international sailing competition featuring high-performance F50 foiling catamarans. The teams compete in multiple grand prix events around the world during the season, which include locations such as Chicago, Taranto, Cadiz, Sydney, Auckland, Bermuda and Singapore. The inaugural season of SailGP attracted over one million in-person spectators and millions of online viewers, making it one of the most watched sailing events in the world.

Shoaib Abedi, Founder, and CEO of ICM.com commented on the partnership “We are excited to start the new year 2023 with our partnership with the world of sailing with SailGP. We are particularly thrilled to be supporting team France, one of the strongest teams on record as we are happy to see ICM.com amongst top names in the world. SailGP has a lot of exciting angles which we can’t wait to share along the way””

Pepperstone became the global naming partner of the Pepperstone ATP Rankings and Official Online Trading Partner of the ATP Tour in 2022 and recently ended in 2024.

The agreement saw Pepperstone as Platinum Partner with a global on-site presence at 11 events across the ATP Tour season, culminating at the season-ending Nitto ATP Finals in Turin. Pepperstone also receives year-round promotion via ATP’s social, digital and broadcast channels, delivering worldwide exposure to the brand and its innovative trading products.

The partnership kicked off with the launch of a brand-new product — the Pepperstone ATP Live Rankings — a dynamic new feature enabling fans, players and media to track the real-time rankings and impact of match results day-to-day. The partnership launches ahead of the 50th anniversary of the rankings in 2023.

In addition to the rankings, Pepperstone were also the naming partner of the season-long Race To Turin, Race To Milan, the ATP Cup Standings, as well as presenting partner of the official year-end No.1 ceremonies in singles and doubles.

When the partnership ended in February 2024, Tomas Sabo the CEO of Pepperstone said “We have really enjoyed being part of the ATP tour and the rankings sponsor for two years. We now hand it over to PIF and wish the ATP the very best of success. We will remain committed to tennis in other ways and we will be announcing more on that soon.”

In January 2024, The England and Wales Cricket Board (ECB) and IG have announced the extension of their partnership for a further three years.

The agreement will see IG continue to support the Men’s and Women’s teams as the ECB’s Official Investment Platform. The IG logo will remain on the sleeve of the England Men’s Test, one-day and T20 teams, while the renewed deal will see more commitment to investing in grassroots initiatives via the Net Gains Fund. IG and the ECB are committing to a minimum six figure fund each, per year, which will be put towards initiatives in under-served communities in England and Wales, resulting in a total commitment of over £1 million in joint investment by 2027.

Last summer, IG and the ECB announced the launch of the ‘Net Gains’ campaign – a commitment to invest in new public cricket net facilities across the country, giving local communities access to invaluable practice facilities which are integral to their development. The Net Gains initiative is a vehicle for investing in the future of English and Welsh cricket, targeting increased levels of ambition, ability and attainment amongst under-represented communities, aiming to generate long-term real returns for the game and the people who play it.

Over the course of last summer’s Men’s Ashes series, match goers were able to step into the ‘IG Net Gains Arena’ – a cricket simulator at each Ashes ground that was equipped with cutting-edge augmented reality technology. Every fan that participated was given the chance to face six famous deliveries from Ashes history, with every run scored being translated into a contribution to the fund, which has raised £300,000 so far.

StoneX entered into a four-year partnership with Saracens, one of Europe’s most successful rugby clubs. Beginning in January 2021, StoneX became Saracens’ main club sponsor and its home ground in London will be named StoneX Stadium.

Saracens is one of the most renowned clubs in European rugby. The men’s team has won the European Champions Cup three times in the last five years and the Premiership five times in the last ten years. The sponsorship deal with Saracens looks to solidify StoneX’s and City Index’s position at the forefront of capital markets and online trading, by teaming up with one of the most decorated sporting clubs on the continent.

Philip Smith, CEO of StoneX Financial Ltd, commented on the news, “I’m delighted to announce a long-standing partnership with Saracens as both the club and StoneX have a relentless drive to achieve excellence. For both organisations, the phrase ‘pounding the rock’ is ubiquitous and is one that both our traders and Saracens players can relate to.  Hard work, patience and dedication to our clients is at the core of our value proposition as a global financial services organization. These values are shared by Saracens Rugby Club, and are exemplified by their high performance culture and commitment to player welfare as well as their fan base.”

eToro teamed up with Premiership Rugby in 2023.

The partnership is a major milestone for trading and investing platform eToro as the business looks to expand its sports sponsorship presence in the UK and reach new audiences, having already established itself as a key sponsor of Premier League football teams.

The collaboration will see eToro branding visible at all matches and through on-screen graphics on ITV. eToro will also sponsor Premiership Rugby’s round by round insight-driven results prediction feature, ‘Premiership Predictor’, appearing on screen and in social media graphics ahead of games.

Stephanie Wilks-Wiffen, Director of Marketing at eToro commented: “We are excited to be teaming up with Premiership Rugby and to be playing a part in a competition with a rich history and huge following. 

“eToro has been built on its community of investors and rugby is a sport with community at its heart. This natural synergy makes it a perfect partnership for us as we look to build on the sports sponsorship presence we’ve already established across European club football and international rugby. Working with such a prestigious and high-profile partner as Premiership Rugby means more exposure and hopefully, greater participation for both parties.”

The trading company’s first US-based sports sponsorship agreement with the Bulls is aimed to drive awareness of the global multi-asset fintech group in the US.

The Plus500 logo will be the first ever to be featured exclusively on the front of the team’s warmup shooting shirts and jackets Plus500 will also have access to branding rights as the “Official Global Online Trading Partner” of the Chicago Bulls.

The four-year partnership will include various marketing elements, community initiatives, social media content, events and more to drive brand awareness. It will also emphasize Plus500’s ambitions to develop its global footprint by entering new markets, and specifically the Group’s connection with the city of Chicago — the heart of the U.S. futures industry and where Plus500’s U.S. operations are located.

“We are very excited to become the official global partner of the Chicago Bulls, one of the most renowned and successful teams in basketball history,” said David Zruia, CEO of Plus500. “What makes this partnership so potentially valuable is that Plus500 and the Chicago Bulls share a consistent focus on innovation, a high-performance culture and a track record of success. With the recent launch of TradeSniper, this partnership will help Plus500 drive brand awareness in the U.S. as we continue to diversify our global product offering and grow our presence in this significant and exciting market.”