eToro have been at the forefront of football sponsorship for many years and have a multitude of partnerships across the globe.

In Europe, the partnerships include front of shirt sponsorships with Polish club Lechia Gdańsk and Czech side Slavia Prague. Until recently they were front of shirt sponsor for AS Monaco.

eToro have had a wide range of official club partnerships such as Arsenal, Crystal palace, West Ham and Everton in the English Premier League as well a number of European club sides including AZ Alkmaar in Holland.

eToro have previously been a heavy investor in German football with deals at FC Augsburg, FC Cologne, Union Berlin, Vfl Wolfsburg, and Eintracht Frankfurt.

eToro have recently become a main sponsor of the entire Australian A League including branding on shirts, substation boards and digital rights.

Plus500 have been one of the biggest investors into football sponsorship, starting with a major front of shirt sponsorship with Atletico Madrid that continued for eight seasons, the longest partnership between a broker and a football team to date.

Commenting on that relationship with Atletico Madrid, a spokesman said ”It was beyond a partnership.. more like a family”

Plus500 went on to become front of shirt sponsor for multiple teams including Atalanta FC in SerieA, Legia Warsaw and Young Boys in the Swiss Super League.

Swissquote started their sports sponsorship journey as a global partner of Manchester United.

In 2021 Swissquote became a global sponsor of the UEFA Europa League and the UEFA Conference League, the first broker to sponsor a league instead of a club.

In 2024 Swissquote renewed the partnership for a further three seasons.

Swissquote said it is looking forward to sharing in the excitement of the additional match days introduced by the new competition format. This dynamic partnership will further grow Swissquote’s brand awareness across Europe and deepen its connection with its valued customers. The sponsorship agreement spans perimeter advertising and hospitality at all 342 games per season, along with close collaboration in social media and online marketing.

“Our partnership with UEFA has already significantly enhanced Swissquote’s brand awareness throughout Europe, transforming fans into loyal customers. Extending this agreement ensures the continuation of our success,” says Swissquote CEO Marc Bürki (pictured at top right). “Football stands for passionate competition, the pursuit of triumph, and the spirit of enthusiasm shared by all. These are values that align perfectly with our company and our partnership with customers. We are thrilled to renew our support for their favourite teams and meet them at the stadium.”

Axi recently renewed its multi-year deal with Manchester City as official trading partner and expanded the rights with the addition of Manchester City women’s team.

The deal obviously works well for both parties, Axi recently quoting that “One of the defining features of the partnership has been the alignment of our brands when it comes to ‘finding an edge’; City are focused on gaining a competitive edge on the field, whilst also embracing innovation both on and off the pitch; likewise, Axi is focused on giving our traders an edge in the markets while being committed to break new grounds with innovative  products and services, one of which is Copy Trading.”

Originally a shirt sponsor of LaLiga team Real Betis, easyMarkets made a big upgrade to become a long term global partner of Real Madrid, one of the biggest teams in the world.

Commenting on the partnership, a spokesperson said at the time: “easyMarkets was looking to partner with a team that has instant recognizability, a rich history and a loyal, dedicated fan base. We sought to sign with a great club that has global appeal, with millions of eyes on it each match – and Real Madrid was the obvious choice. We look forward to leveraging Real Madrid’s immense popularity and global appeal strategically as we move forward.”

Since rebranding from GKFX (formerly a sponsor of AC Milan), trive launched a major sponsorship with Bundesliga team Bayer Leverkusen (Werkself).

The agreement covers the trive logo on the Werkself shirt sleeve for Bayer 04 Bundesliga fixtures and matches in European cup competitions. Other provisions in the contract included a comprehensive presence of the new Premium Partner on the perimeter TV hoardings at the BayArena as well as promotional and digital activities.

“We are delighted to welcome trive as our jersey sleeve sponsor,”said Bayer 04 sporting managing director Rudi Völler who signed the contract alongside the trive chairman Engin Çubukçu.

For Çubukçu the agreement with Bayer 04 is “is an exciting new partnership for trive, as we aim to tap into our ethos of forward movement. We share a joint endeavour to explore and seize opportunities, ” declared Çubukçu. “Our brand is all about embracing new opportunities and horizons. We believe the cooperation between trive and Bayer 04 Leverkusen will make that clear.”

Libertex have had a strong portfolio of sports sponsorships that previously included a brand ambassador deal with Colombian international, James Rodrigues.

Signing a global partnership with Premier League team Tottenham Hotspur in 2020, the brand has since taken on the global partnership of leading Bundesliga team Bayern Munich, the first time Bayern has ever had a forex trading sponsor.

Speaking of the partnership, Michael Geiger, CEO of Libertex commented “Like their club, the fans are particularly hungry for success, but also show themselves to be fair and level-headed after defeats, which impressed us”

In early 2023 Doo Group inked a multi-year sponsorship deal with Manchester United. The club promote Doo Group and its two sub-brands, Doo Prime and Doo Financial.

“When selecting Doo Group as Manchester United’s official online financial trading partner, we were impressed by the company’s focus on technology and its strong brand values,” said Victoria Timpson, Manchester United’s Chief Executive of Alliances and Partnerships.

“We look forward to a thriving partnership, and we are excited to welcome Doo Group to our family of commercial partners.”

German football club Borussia Mönchengladbach recently signed an extension with its main sponsor, Flatex.

The early extension to the previous contract means the company’s branding remained on the front of the club’s shirt to the end of the 2023-2024 season, while its wider sponsorship of the club will continue until 2027.

Muhamad Chahrour, chief financial officer of Flatex said: “In the first two seasons, the sponsorship of Borussia Mönchengladbach, despite all the Covid-related restrictions, has made a significant contribution to the fact that we significantly increased brand awareness of Flatex in Germany, but also that of our company FlatexDegiro throughout Europe.”

FBS are no stranger to football sponsorships having been an official global partner of FC Barcelona and main shirt sponsor of former Premier League team Leicester City.

The partnership commemorates the mutual vision of the two teams by harnessing the growing strength of Leicester City’s story to showcase the unique capabilities of FBS to transform the way the world invests, and to make investing in financial markets accessible to everyone.

Yulia Ivanova, FBS Chief Executive Officer, said: “We are delighted and very proud to become a principle partner of Leicester City Football Club. Leicester City is a very talented and ambitious team, as we are. So together, we are excited for a very successful partnership. We believe that Leicester City will continue to excel on-and-off the pitch and to make their fans proud and FBS clients, as usual, will continue to get the best service, comfortable, and up-to-date trading solutions. We want to empower people to fulfil their dreams and enjoy their lives because FBS is always by your side.”

CFI have launched massively into the world of football sponsorship. CFI took the leap into the Premier league in the 23/24 season by becoming front of shirt sponsor of Sheffield United.

Later in the season CFI became a global partner of AC Milan and Paris St Germain FC.

Talking about the most recent partnership with Paris St Germain, Hisham Mansour, Founder and Managing Director of CFI Financial Group, expressed: ‘We are incredibly excited to launch our partnership with Paris Saint-Germain, a top football club synonymous with passion and its own unique and prestigious brand identity. This venture represents a harmonious alignment of values, reinforcing our dedication to standing out as MENA’s leading broker, offering unmatched trading services and optimal conditions.

Trade Nation have been active in sports sponsorship over the last few years. Starting as an official partner of Premier League team Wolves, they are now the sleeve sponsor of Aston Villa FC.

An Aston Villa spokesperson said: “We are delighted to announce this partnership with Trade Nation who share our ambition and drive for success.

Stuart Lane, Chief Executive Officer at Trade Nation, added: “Collaborating with Aston Villa is a seminal moment for Trade Nation. with Villa, we have aligned ourselves with a club that mirrors our values of respect and ingenuity and embodies excellence. This partnership reaffirms our commitment to delivering brilliant trading solutions to a wider audience.”