OANDA, announced the appointment of Robert Lewandowski as its global brand ambassador.

The world-class footballer plays as a striker for La Liga club FC Barcelona and captains the Polish national team. Recognised for his professionalism, positioning, technique, and finishing, Lewandowski is regarded as one of the best strikers of his generation, as well as one of the most successful players in Bundesliga and Bayern Munich history. A prolific goalscorer, he has scored over 600 goals for club and country and earned a huge fan base across the globe.

“Robert Lewandowski is the ultimate professional. His playing style, which is strategic, precise, and trustworthy, fits in perfectly with OANDA’s ‘smarter trading’ brand promise,” said Darren Moffett, Chief Marketing Officer at OANDA.

Further commenting, Moffett added, “OANDA is all about smarter trading, giving traders the intuitive platform, powerful tools, and clean execution they need to master their trades. We wanted a brand ambassador who reflected the spirit of our brand—it had to be a master in his own field, known for his professionalism, and with a global appeal. Robert is the perfect fit.”

XTB secured a partnership with Conor McGregor, a multi-weight UFC champion.

McGregor is an athletic icon and a successful entrepreneur. With more than 70 million followers, McGregor is the most followed UFC fighter on digital networking platforms. Through the latest partnership with the UFC champion, XTB is planning to expand its global reach.

“It is with great pleasure that I announce our partnership with Conor McGregor. We wanted our new brand ambassador to be a global icon. Conor is one of the most successful athletes in the history of mixed martial arts who, thanks to his immense work ethic and continuous improvement, was able to be the first UFC champion in two weight categories. His story resonates well with our brand and strategy,” says Omar Arnaout, the CEO of XTB.

“At XTB, we work hard to be able to offer our clients top-notch technology and an innovative investing platform to help them achieve their investment goals. Determination, persistence in pursuing goals, and the willingness to constantly develop and achieve the best results – are also the features of a good investor. Conor as an athlete – and also a businessman – has the mindset of a winner. That’s why we decided to invite him to become the ambassador of the XTB brand,” XTB’s Chief Executive Officer added.

Online trading services provider CFI Financial Group secured a partnership with the Spanish football manager Pep Guardiola.

The popular football player will be the new global brand ambassador and the face of CFI. The partnership will further raise CFI’s image and expand its brand awareness with the help of Guardiola’s achievements, popularity, charisma and worldwide appeal.

Guardiola has had a name in the football world for over three decades. Among his wins are LaLiga – six times as a player and three as a coach with Barcelona, Bundesliga three times as coach of Bayern Munich, the Premier League three times with Manchester City and Champions League once as a player and twice as a coach with Barcelona.

Hisham Mansour commented The partnership with Guardiola and CFI is a strategic move that will not only spread the CFI name farther but also introduce different concepts to the masses including the importance of investing, financial literacy and how to access the global markets. Mr. Guardiola’s appeal and global audience coupled with his personal values and image will help CFI further secure its place as a global provider of Trading Services.

INGOT announced the appointment of professional football players Raphaël Varane and Thiago Silva as brand ambassadors for the MENA region.

Varane and Silva’s partnership with INGOT Brokers will help cement the company’s regional and international position while enabling it to gain better exposure. This will further allow the company to achieve its mission of empowering youth and assisting them in redefining their financial future. Additionally, both ambassadors will promote INGOT Brokers’ trading services and offerings and engage with the company’s target audience through social media platforms, activations, and competitions.

“We welcome Varane and Silva as our Brand Ambassadors. Their ethics, values, and drive for success perfectly align with who we are and what we stand for,” said Ali Shabib, CEO of INGOT Financial Brokerage Ltd. “We are confident that our plans for the upcoming period will help inspire and encourage our clients.”

Iker Casillas, one of the best goalkeepers of all time, became XTB’s additional brand ambassador. The partnership between the publicly-listed investment firm and the former Spanish national team captain results from a long-term marketing strategy conducted by XTB.

“I am extremely proud to be the face of a brand like XTB – one of the best global investment companies. In football, as in finance, you need training, good support and a winner’s mentality,” Iker Casillas commented in the press release.

Casillas, who played more than 500 matches for Real Madrid between 1999 and 2015 and was recognized for five years by both FIFA and UEFA as the world’s best goalkeeper, appears in a new XTB spot surrounded by people who invest. In the campaign featuring the goalie, XTB highlights the need for a quality investment partner.

“XTB’s new ambassador has built his success through hard work and strategy, possessing a strong winner’s mentality to go with it. His ability to work as a team, his leadership and his professionalism at work are attributes we share at XTB,” Omar Arnaout, the CEO of XTB, added.

Geneva based online bank and brokerage firm Flowbank  announced a new three-year partnership with world-renowned tennis player Alexander Zverev.

As part of this exclusive partnership, FlowBank will serve as Alexander Zverev’s official financial partner, supporting him in his pursuit of excellence both on and off the court.

FlowBank said it is honored to partner with him and looks forward to contributing to his continued success.

Charles Henri Sabet, founder and CEO at FlowBank said: “We are delighted to welcome Alexander Zverev to the FlowBank family. His dedication to the sport and impressive achievements make him an ideal partner for FlowBank. This partnership reflects our shared values and our mutual drive for success.”

Going forward, Zverev will prominently wear the FlowBank patch on his on-court attire and he will work with FlowBank on various projects to inspire the next generation of athletes and promote financial literacy within the sports community.

“I am thrilled to join forces with FlowBank,” says Alexander Zverev. “Their commitment to innovation and excellence resonates with my approach to tennis. I am excited about the opportunities ahead and I am confident that together, we will achieve great things.”

ACY Securities, an ASIC-regulated multi-asset online trading provider based in Sydney, announced Socceroos legend and international football star Tim Cahill as their official global brand ambassador.

Tim Cahill, who is the all-time leading goal scorer for Australia, is also the first Australian to score at a FIFA World Cup. Now in retirement, Cahill has played for Millwall, Everton, New York Red Bulls, Shanghai Shenhua, Hangzhou Greentown, Jamshedpur FC, and Melbourne City and is also the brand ambassador for major brands such as Samsung and New Balance.

Co-founder Jimmy Ye said he was pleased that Cahill trusted ACY Securities to be his official trading partner.

“We are delighted and very excited to have Tim Cahill as ACY Securities brand ambassador. Tim is an iconic Australian, an accomplished and respected global footballer, is heavily involved in the business world, is a great family man, and somebody who is actively giving back to the global community through helping FIFA introduce its Football for Schools Program around the world. In retirement, Tim is keen to learn how to trade the markets and grow his investment options, and we are pleased he has chosen ACY Securities to be his partner on this journey,” said Mr. Ye.

Cahill said his partnership with ACY Securities was more than an endorsement as he is keen to grow as a financial markets trader with a provider he trusts.

Axi has announced its latest addition to its partnership portfolio. Following the sponsorship announcements made earlier this year, Axi has announced that Treble winner John Stones has joined Axi the company’s latest Brand Ambassador.

John Stones, a full international for England, signed for Manchester City in 2016 and has since made over 200 appearances for the Cityzens, winning 13 trophies including the iconic Treble in 2022/23.

Axi’s Head of Brand and Sponsorship, says: “We’ve got to know John Stones through our partnership with Man City, and we couldn’t be more excited about what’s to come. Welcoming such a prominent figure as our Brand Ambassador presents an incredible opportunity for us to take our brand to even greater heights.

One of the top defenders globally, Stones has seamlessly transitioned from a center-back to playing in a midfield role. His adaptable nature and commitment to finding his edge align perfectly with Axi’s core values. Empowering our clients to uncover their own edge is an obsession for us, and through this exciting new collaboration, we’ll get to expand our presence in the UK market, where we see great potential.”

Stones also expressed his enthusiasm, saying: “I’m delighted to be joining Axi as their Official Global Brand Ambassador. Axi has had a long and successful partnership with Man City, helping us celebrate all of our achievements on the pitch. Axi are focused on giving their customers the edge and I strive for that competitive edge every time I play, so this partnership is a perfect match for me.”

In March 2024 Pepperstone announced a brand ambassador deal with legend John Mcenroe.

Tamas Szabo said “I’m delighted to announce that Pepperstone has partnered with one of the greatest and most exciting players in tennis history – former World No.1 and seven-time grand slam singles champion, John McEnroe. John is a tennis icon whose influence extends beyond his remarkable achievements on the court, and we are thrilled to be working together with him, as our Global Tennis Ambassador”